EXPERTISE

Feb 2023 - Feb 2025

• Strategically developed and art-directed content for @Soliant and @ProCareTherapy across multiple platforms, including Instagram/Reels, TikTok, Meta, LinkedIn and X, enhancing brand visibility.

• Managed high-volume candidate interactions (30+ daily) on Glassdoor and Indeed, improving candidate engagement and recruitment efficiency. 

• Collaborated with graphic designers for asset creation using Canva, streamlining project management and content production.

• Supported HR in corporate event strategy, notably for community initiatives with the Jacksonville Humane Society and YMCA’s First Coast Games.

• Developed editorial social content for our Talent Acquisition team, including 2 of our subsidiaries, increasing recruitment reach.

• Led high-profile campaigns like Soliant’s Most Beautiful Hospitals and ProCare Therapy’s 10 Best Inclusive Playgrounds, significantly boosting engagement, and reported on content biweekly to Sales team.

• Overseed multiple paid advertising initiatives and managed GIPHY channels for both Soliant and ProCare Therapy, expanding digital footprint.

Mar 2022 - Aug 2022

• Drafted enterprise calendar and worked with Legal to ensure all social content (@KemperInsurance, @TheKemperFndn) met regulatory standards; created hashtags #MyKemper, #ChooseKemper.

• Coordinated the launch of The Kemper Foundation’s Read Conmigo program, awarding $150,000 to bilingual educators in the Greater Los Angeles area.

• Drafted B2B/D2C content for #KemperAuto, #KemperHealth and #KemperLife.

• Led client meetings with internal branding/external groups, including University Relations, DE&I and Philanthropy.

• Cross-collaborated with our Customer Experience team to promote KA app, how to file a claim, etc.

Mar 2019 - Mar 2022

• Wrote all content for Illinois Institute of Technology’s main social media channels (@IllinoisTech), as well as the College of Architecture (@IITArchitecture), Armour College of Engineering (@IITEngineering) and Lewis College of Science and Letters (@IITSci_Letters).

• Interfaced with senior leadership to deliver executive communications and reports; covered Governor Pritzker’s new funding for critical biotech lab space and microgrid enhancements of $6.5m.

• Posted to new President’s social effective Aug. 16, 2021, garnering our highest enrollment of freshmen in university history.

• Spearheaded all #IllinoisTechGrad Commencement social strategy, and worked with media team, graphics team and content team to capitalize on trends w/o putting the brand at risk.

• Highlighted prominent alumni such as Virgil Abloh (M.ARCH. '06), cell phone creator Marty Cooper (EE '50, M.S. '57) and Linksys co-founder Victor Tsao (M.S. CS ’80); also covered Kevin O’Leary at the Kaplan Institute on campus.

Aug 2017 - Mar 2019

• Posted and curated content daily on the University of South Florida's main social channels (@USouthFlorida), including that of athletes, professors, students, media and supporters.

• Bolstered and premiered the university’s rebrand during Fall of 2018 with SPARK Agency in Tampa.

• Served as field marketer and produced real-time photo, video and GIF content.

• Performed social listening via Sysomos and capitalized on real-time trends with 600k followers; this included UGC on Instagram as well as social media takeovers on Snapchat.