EXPERTISE

Feb 2023 - Present

• Creates content for @Soliant and @ProCareTherapy, as well as their life channels, and generates Reels/TikToks.

• Supports HR and works with marketing vendors for corporate events, such as the Jacksonville Humane Society and YMCA’s First Coast Games.

• Generates leads with digital ads as well as other marketing collateral for recruiters.

• Bolsters other high-level campaigns such as Soliant’s Most Beautiful Hospitals 2023 and 10 Best Inclusive Playgrounds in America.

Mar 2022 - Aug 2022

• Drafted enterprise calendar and worked with Legal to ensure all social content (@KemperInsurance, @TheKemperFndn) met regulatory standards; created hashtags #MyKemper, #ChooseKemper.

• Coordinated the launch of The Kemper Foundation’s Read Conmigo program, awarding $150,000 to bilingual educators in the Greater Los Angeles area.

• Drafted B2B/D2C content for #KemperAuto, #KemperHealth and #KemperLife.

• Led client meetings with internal branding/external groups, including University Relations, DE&I and Philanthropy.

• Cross-collaborated with our Customer Experience team to promote KA app, how to file a claim, etc.

Mar 2019 - Mar 2022

• Wrote all content for Illinois Institute of Technology’s main social media channels (@IllinoisTech), as well as the College of Architecture (@IITArchitecture), Armour College of Engineering (@IITEngineering) and Lewis College of Science and Letters (@IITSci_Letters).

• Interfaced with senior leadership to deliver executive communications and reports; covered Governor Pritzker’s new funding for critical biotech lab space and microgrid enhancements of $6.5m.

• Posted to new President’s social effective Aug. 16, 2021, garnering our highest enrollment of freshmen in university history.

• Spearheaded all #IllinoisTechGrad Commencement social strategy, and worked with media team, graphics team and content team to capitalize on trends w/o putting the brand at risk.

• Highlighted prominent alumni such as Virgil Abloh (M.ARCH. '06), cell phone creator Marty Cooper (EE '50, M.S. '57) and Linksys co-founder Victor Tsao (M.S. CS ’80); also covered Kevin O’Leary at the Kaplan Institute on campus.

Aug 2017 - Mar 2019

• Posted and curated content daily on the University of South Florida's main social channels (@USouthFlorida), including that of athletes, professors, students, media and supporters.

• Bolstered and premiered the university’s rebrand during Fall of 2018 with SPARK Agency in Tampa.

• Served as field marketer and produced real-time photo, video and GIF content.

• Performed social listening via Sysomos and capitalized on real-time trends with 600k followers; this included UGC on Instagram as well as social media takeovers on Snapchat.